Tough Mudder EXPOSED
Mr Mouse is a Folk Hero Waiting to Happen
Turns out I'm NOT Mr Healdsburg
On Assignment for the New York TImes
Mr Mouse is a Folk Hero Waiting to Happen
For better or worse, I’ve never been one to shy away from oversharing. I kicked off my publishing career in 2003 by copping to chronic bedwetting in Jane, and followed that up with an essay about crying during a Dove self-esteem commercial. And in late 2011 – just as I fell into investigative journalism – [...]
Today in ToughMudderHatesMe… Journalist Stan Grossfeld takes Tough Mudder CEO Will Dean to task in The Boston Globe. The 2x Pulitzer Prize winner published two very different stories about the obstacle race company. Both are great, but as you can imagine, I’m partial to the one that repeatedly references my investigative feature for Outside. [...]
Today in ToughMudderHatesMe… A couple months back, a Stanford MBA student emailed to say he’d sat in on a presentation by Tough Mudder co-founders Will Dean and Guy Livingstone. Tough Mudder was the focus of a business school Case Study, and Will and Guy were invited to speak about the company’s (seemingly) overnight success. Unfortunately [...]
Let ‘em take that boat, Mr. Mouse. Your plane is coming.
I’m currently on a week-long research expedition at the ‘Mr. Mouse Farm for the Unfortunates.’ And to be quite honest, it’s going way better than I’d hoped. (This coming from an outrageously optimistic dude.) Not only has rising star photographer/3x Tough Guy champ/freshly-single stud, James Appleton… …snapped scores of fantastic, utterly memeable PORTRAITS of Mr. [...]
This isn’t me. (Thank God.) But as you’ll see in this humor essay for Bike Monkey, it has been… all too often.
This is for the (many) Neon Runners who left last week’s inaugural event thinking: class action lawsuit.
THIS IS RODRIGO I haven’t met him, but from what I hear (and see), he’s a character. He’s also a devout Christian who’s having the Easter of his life. (Note: To my friends who thought I had a good iPhone story: mine was batshit crazy decent. His is magic.) Happy Easter, Rodrigo!
MEET THE RAVE RUN… According to race organizers: The Rave Run was founded in 2012 by a runner, an artist and an insomniac. The idea was to bring the adrenaline pumping music and special effects from electronic festivals onto a 5K course. The dazzling light effects are designed by EDC artists and industry experts. It’s [...]
