Sufferfests on BBC Breakfast

BBC Breakfast, the UK’s biggest morning news program, produced a segment surrounding the 30th anniversary of Tough Guy. The segment features key footage from Rise of the Sufferfests as well as interview clips with Mr. Mouse, James Appleton, Ed Gamester and… yours truly. (Hi Mom!)  

STFU: Confessions of a Reluctant HIIT Man

If you happened to read my essay for Outside about quitting a 3-mile obstacle race, you’d know I’m a confessed beta male. Walking off the course was an affront to the Spartan ethos. Fortunately, I have a sense of humor about it. But for a variety of reasons — including the birth of my son […]

Sufferfests: A Sponsorship Opportunity

After months of writing, designing and revising – and many sleepless nights – I’m psyched to finally share my Partnership Prospectus for ROSF. While it’s sure to evolve as we engage potential brand partners, this should be enough to get the conversation started. I hope you dig. And needless to say, if you know someone […]

Greetings from The Killing Fields: A Postcard

One of the Indiegogo perks my wife cooked up was a “Postcard from the U.K.” Straight away it sounded like a fun idea, but it wasn’t until this past weekend – when we finally booked our tickets to Tough Guy – that we figured out what the postcard will look like.*  If you need a refresher […]

Logo? Check. FB page? Check.

Not to get too Big Lebowski on you, but before launching our crowdfunding campaign there’s… you know, just like a lot of moving parts and things that need to be in place. At first I thought a local intern was in order. But a Brilliant friend had the bright idea of outsourcing certain projects to […]

Rise of the Sufferfests! A Documentary

  You don’t need to see Matt Lauer crawling under barbed wire on the Today Show to know that obstacle racing is smack in the center of the zeitgeist. In 2013, nearly 4 million people will shell out upwards of one billion dollars to suffer through ice, fire, electricity barbed wire, and mud. So it […]

‘Tough Mudder Hates Me’ goes to Stanford

Today in ToughMudderHatesMe… A couple months back, a Stanford MBA student emailed to say he’d sat in on a presentation by Tough Mudder co-founders Will Dean and Guy Livingstone. Tough Mudder was the focus of a business school Case Study, and Will and Guy were invited to speak about the company’s (seemingly) overnight success. Unfortunately […]

Mr. Mouse is a Folk Hero waiting to happen

I’m currently on a week-long research expedition at the ‘Mr. Mouse Farm for the Unfortunates.’ And to be quite honest, it’s going way better than I’d hoped. (This coming from an outrageously optimistic dude.) Not only has rising star photographer/3x Tough Guy champ/freshly-single stud, James Appleton… …snapped scores of fantastic, utterly memeable PORTRAITS of Mr. […]