Sufferfests on the Adam Carolla Show

Comedian Adam Carolla holds a Guinness World Record for the most podcast downloads in history. About a million people tune into each episode of The Adam Carolla Show. So I was obviously psyched to talk bedwetting, ball gags, Bill Cosby, and yes, sufferfests with him. Here’s a link to the episode. The whole episode is […]

Sufferfests: A Sponsorship Opportunity

After months of writing, designing and revising – and many sleepless nights – I’m psyched to finally share my Partnership Prospectus for ROSF. While it’s sure to evolve as we engage potential brand partners, this should be enough to get the conversation started. I hope you dig. And needless to say, if you know someone […]

Rise of the Sufferfests! A Documentary

  You don’t need to see Matt Lauer crawling under barbed wire on the Today Show to know that obstacle racing is smack in the center of the zeitgeist. In 2013, nearly 4 million people will shell out upwards of one billion dollars to suffer through ice, fire, electricity barbed wire, and mud. So it […]

#MudRunWars in The Boston Globe!

Today in ToughMudderHatesMe…   Journalist Stan Grossfeld takes Tough Mudder CEO Will Dean to task in The Boston Globe. The 2x Pulitzer Prize winner published two very different stories about the obstacle race company. Both are great, but as you can imagine, I’m partial to the one that repeatedly references my investigative feature for Outside. […]

‘Tough Mudder Hates Me’ goes to Stanford

Today in ToughMudderHatesMe… A couple months back, a Stanford MBA student emailed to say he’d sat in on a presentation by Tough Mudder co-founders Will Dean and Guy Livingstone. Tough Mudder was the focus of a business school Case Study, and Will and Guy were invited to speak about the company’s (seemingly) overnight success. Unfortunately […]

The Easter iPhone miracle: John 3:16 saves

THIS IS RODRIGO I haven’t met him, but from what I hear (and see), he’s a character.  He’s also a devout Christian who’s having the Easter of his life.  (Note: To my friends who thought I had a good iPhone story: mine was batshit crazy decent. His is magic.) Happy Easter, Rodrigo!

Hmm… is ‘The Neon Run’ a scam?

Every time I’m on FB it seems like there’s a brand new ad for a (brand new) fun run that looks a lot like all the other (brand new) fun runs. With seemingly no barriers to entry in the booming mob-and-mud run industries, you don’t necessarily need a business plan these days. Hell, you don’t […]

#MudRunWars on 60 Minutes Sports

As my friends and family know, I’ve been working with 60 Minutes on a segment about obstacle racing. I connected with them when my Tough Mudder exposé hit newsstands and was hired as a consultant. This is obviously very exciting as I LOVE 60 MINUTES! (#understatement) There’s more to say about this, of course. But in […]

TIME gets it right. NYT doesn’t.

Call me crazy, call me quixotic, but I always assumed that my investigative feature would help change the narrative about Tough Mudder. I figured that other national journalists on this beat would read my piece and perhaps reconsider writing (yet) another breathless puff piece about the company. So I was rather incensed when I read […]

I want to ‘Get Out Alive’

Let’s start with the obvious… I’m no Bear Grylls. I mean, he eats things that I wouldn’t touch with a stick. He and I share little more in common than two ‘L’s in our last name. BUT… as I move into middle age – with nothing but orange headbands and obstacle race medals to show […]