#MudRunWars in The Boston Globe!

Today in ToughMudderHatesMe…   Journalist Stan Grossfeld takes Tough Mudder CEO Will Dean to task in The Boston Globe. The 2x Pulitzer Prize winner published two very different stories about the obstacle race company. Both are great, but as you can imagine, I’m partial to the one that repeatedly references my investigative feature for Outside. […]

Mr. Mouse is a Folk Hero waiting to happen

I’m currently on a week-long research expedition at the ‘Mr. Mouse Farm for the Unfortunates.’ And to be quite honest, it’s going way better than I’d hoped. (This coming from an outrageously optimistic dude.) Not only has rising star photographer/3x Tough Guy champ/freshly-single stud, James Appleton… …snapped scores of fantastic, utterly memeable PORTRAITS of Mr. […]

TIME gets it right. NYT doesn’t.

Call me crazy, call me quixotic, but I always assumed that my investigative feature would help change the narrative about Tough Mudder. I figured that other national journalists on this beat would read my piece and perhaps reconsider writing (yet) another breathless puff piece about the company. So I was rather incensed when I read […]

Mr. Mouse, “Madman of the Midlands”

I’m heading to England at the end of the month to run the Tough Guy. But more importantly, I’m going there to meet that man for the first time. What a privilege. Forget once in a generation. Mr. Mouse is a once-in-an-era kind of character… the creator/catalyst of what will soon be a half-billion dollar […]