Sufferfests on BBC Breakfast

BBC Breakfast, the UK’s biggest morning news program, produced a segment surrounding the 30th anniversary of Tough Guy. The segment features key footage from Rise of the Sufferfests as well as interview clips with Mr. Mouse, James Appleton, Ed Gamester and… yours truly. (Hi Mom!)  

Greetings from The Killing Fields: A Postcard

One of the Indiegogo perks my wife cooked up was a “Postcard from the U.K.” Straight away it sounded like a fun idea, but it wasn’t until this past weekend – when we finally booked our tickets to Tough Guy – that we figured out what the postcard will look like.*  If you need a refresher […]

Rise of the Sufferfests! A Documentary

  You don’t need to see Matt Lauer crawling under barbed wire on the Today Show to know that obstacle racing is smack in the center of the zeitgeist. In 2013, nearly 4 million people will shell out upwards of one billion dollars to suffer through ice, fire, electricity barbed wire, and mud. So it […]

#MudRunWars in The Boston Globe!

Today in ToughMudderHatesMe…   Journalist Stan Grossfeld takes Tough Mudder CEO Will Dean to task in The Boston Globe. The 2x Pulitzer Prize winner published two very different stories about the obstacle race company. Both are great, but as you can imagine, I’m partial to the one that repeatedly references my investigative feature for Outside. […]

‘Tough Mudder Hates Me’ goes to Stanford

Today in ToughMudderHatesMe… A couple months back, a Stanford MBA student emailed to say he’d sat in on a presentation by Tough Mudder co-founders Will Dean and Guy Livingstone. Tough Mudder was the focus of a business school Case Study, and Will and Guy were invited to speak about the company’s (seemingly) overnight success. Unfortunately […]

Mr. Mouse is a Folk Hero waiting to happen

I’m currently on a week-long research expedition at the ‘Mr. Mouse Farm for the Unfortunates.’ And to be quite honest, it’s going way better than I’d hoped. (This coming from an outrageously optimistic dude.) Not only has rising star photographer/3x Tough Guy champ/freshly-single stud, James Appleton… …snapped scores of fantastic, utterly memeable PORTRAITS of Mr. […]

‘Races from Hell’ highlights

FAVORITE PARTS OF THE 60 MINUTES SPORTS SEGMENT 1) Everything Mr. Mouse says. The man opens with, “We’re gonna take ’em through the torture chamber.” And then he slips in this gem: “We don’t wanna actually kill ’em. But if they come here and die that’s no problem.” 2) When this guy pulls off his […]

60 Minutes Sports on obstacle racing

As a die hard fan of 60 Minutes, I’m pretty well humbled (and proud) to present a segment I helped develop with producers Gabrielle Schonder and Ira Rosen. It premiered earlier this month on the new Showtime series, 60 Minutes Sports. Not only did I make inspiring new friends through this experience, but it led […]

TIME gets it right. NYT doesn’t.

Call me crazy, call me quixotic, but I always assumed that my investigative feature would help change the narrative about Tough Mudder. I figured that other national journalists on this beat would read my piece and perhaps reconsider writing (yet) another breathless puff piece about the company. So I was rather incensed when I read […]

Mr. Mouse, “Madman of the Midlands”

I’m heading to England at the end of the month to run the Tough Guy. But more importantly, I’m going there to meet that man for the first time. What a privilege. Forget once in a generation. Mr. Mouse is a once-in-an-era kind of character… the creator/catalyst of what will soon be a half-billion dollar […]