‘Tough Mudder Hates Me’ goes to Stanford

Today in ToughMudderHatesMe… A couple months back, a Stanford MBA student emailed to say he’d sat in on a presentation by Tough Mudder co-founders Will Dean and Guy Livingstone. Tough Mudder was the focus of a business school Case Study, and Will and Guy were invited to speak about the company’s (seemingly) overnight success. Unfortunately […]

#MudRunWars on 60 Minutes Sports

As my friends and family know, I’ve been working with 60 Minutes on a segment about obstacle racing. I connected with them when my Tough Mudder exposé hit newsstands and was hired as a consultant. This is obviously very exciting as I LOVE 60 MINUTES! (#understatement) There’s more to say about this, of course. But in […]

TOUGH MUDDER EXPOSED – A Magazine Trailer

Inspired by a teaser that Esquire made to promote Chris Jones’ riveting feature about the Zanesville zoo massacre, I created one for my upcoming cover story about Tough Mudder. And here’s a sneak preview on the magazine’s website. I hope you dig. And share. #MUDRUNWARS Big love to my producer, Emmanuel Mota, for burning the […]