Rise of the Sufferfests: Official Trailer

We released our trailer last month. The people of Facespace approved. It got all sorts of love. The organic reach was rather staggering, actually. It was shared over 3000 times, and within 24 hours, brought 1500+ fans to our FB page. All organically. That was a good day at the office. Here it is. I hope you dig…

Sufferfests: A Sponsorship Opportunity

After months of writing, designing and revising – and many sleepless nights – I’m psyched to finally share my Partnership Prospectus for ROSF. While it’s sure to evolve as we engage potential brand partners, this should be enough to get the conversation started. I hope you dig. And needless to say, if you know someone […]

Hunter McIntyre is OCR’s Unbeatable Ego

I’ve met a lot of characters through the years, but few are as wild and entertaining as Hunter McIntyre. The Reebok-sponsored athlete is a hard-partying former male model who has been taking obstacle racing by storm, and the subject of my first piece for Men’s Journal. With the help of a sub-16 minute 5k that defies his linebacker […]

Hello, world… I SUCK!

Outside just published my latest story about my DNF at a Malibu Spartan Sprint.   As humiliating as that experience was, I’m stoked I found such a cool platform to share it. And it seems like the story struck a chord. It’s been shared quite a bit, and for several days sat atop Outside‘s Most Popular. Even […]

Kickstarter Update: Mom thinks I need a haircut

Here at the halfway point of our Kickstarter, it’s fair to say Rise of the Sufferfests is not lighting the world on fire (just yet.) Mom thinks it’d go much better if I cut my hair (“and found a razor”). Another buddy thinks I should “be more alpha.”  So… I had a little fun with […]

Rising Star: Amelia Boone in Outside

 For my next act… Yes, it’s cool that World’s Toughest Mudder, Amelia Boone, has her own Topps card. And sure, it’s incredible that she’s stood atop the podium in six of seven obstacle races she’s entered this year… …including the Spartan World Championship in Vermont. But what I find most stunning is the fact that […]

this is: Mark Morford, culture critic, columnist, yoga teacher

UPDATED Ever since discovering Mark Morford’s column a decade ago, I’ve been an eager reader of the SF Gate’s popular culture critic. He’s a next-level thinker who writes about sex, technology, politics and pop culture, all in a signature style that’s as fearless as it is funny. Whether he’s railing against the “backwater hateswamps” (ie. […]

Rise of the Sufferfests! A Documentary

  You don’t need to see Matt Lauer crawling under barbed wire on the Today Show to know that obstacle racing is smack in the center of the zeitgeist. In 2013, nearly 4 million people will shell out upwards of one billion dollars to suffer through ice, fire, electricity barbed wire, and mud. So it […]

Mr. Mouse is a Folk Hero waiting to happen

I’m currently on a week-long research expedition at the ‘Mr. Mouse Farm for the Unfortunates.’ And to be quite honest, it’s going way better than I’d hoped. (This coming from an outrageously optimistic dude.) Not only has rising star photographer/3x Tough Guy champ/freshly-single stud, James Appleton… …snapped scores of fantastic, utterly memeable PORTRAITS of Mr. […]

in(FAQ)

This is for the (many) Neon Runners who left last week’s inaugural event thinking: class action lawsuit.