Sufferfests on BBC Breakfast

BBC Breakfast, the UK’s biggest morning news program, produced a segment surrounding the 30th anniversary of Tough Guy. The segment features key footage from Rise of the Sufferfests as well as interview clips with Mr. Mouse, James Appleton, Ed Gamester and… yours truly. (Hi Mom!)  

Rise of the Sufferfests: Official Trailer

We released our trailer last month. The people of Facespace approved. It got all sorts of love. The organic reach was rather staggering, actually. It was shared over 3000 times, and within 24 hours, brought 1500+ fans to our FB page. All organically. That was a good day at the office. Here it is. I hope you dig…

Sufferfests: A Sponsorship Opportunity

After months of writing, designing and revising – and many sleepless nights – I’m psyched to finally share my Partnership Prospectus for ROSF. While it’s sure to evolve as we engage potential brand partners, this should be enough to get the conversation started. I hope you dig. And needless to say, if you know someone […]

Greetings from The Killing Fields: A Postcard

One of the Indiegogo perks my wife cooked up was a “Postcard from the U.K.” Straight away it sounded like a fun idea, but it wasn’t until this past weekend – when we finally booked our tickets to Tough Guy – that we figured out what the postcard will look like.*  If you need a refresher […]

Rise of the Sufferfests: Promo Video

Obstacle course racing (OCR) is all the rage these days. It’s on the Today Show. It’s on Wheaties’ boxes. And this month, the Spartan World Championship was televised on NBC Sports Network. In 2013, upwards of 4 million people will suffer through ice, fire, electricity, barbed wire, burpees and mud. Which is pretty wild when you […]

Rise of the Sufferfests! A Documentary

  You don’t need to see Matt Lauer crawling under barbed wire on the Today Show to know that obstacle racing is smack in the center of the zeitgeist. In 2013, nearly 4 million people will shell out upwards of one billion dollars to suffer through ice, fire, electricity barbed wire, and mud. So it […]

#MudRunWars in The Boston Globe!

Today in ToughMudderHatesMe…   Journalist Stan Grossfeld takes Tough Mudder CEO Will Dean to task in The Boston Globe. The 2x Pulitzer Prize winner published two very different stories about the obstacle race company. Both are great, but as you can imagine, I’m partial to the one that repeatedly references my investigative feature for Outside. […]

‘Tough Mudder Hates Me’ goes to Stanford

Today in ToughMudderHatesMe… A couple months back, a Stanford MBA student emailed to say he’d sat in on a presentation by Tough Mudder co-founders Will Dean and Guy Livingstone. Tough Mudder was the focus of a business school Case Study, and Will and Guy were invited to speak about the company’s (seemingly) overnight success. Unfortunately […]

Mr. Mouse is a Folk Hero waiting to happen

I’m currently on a week-long research expedition at the ‘Mr. Mouse Farm for the Unfortunates.’ And to be quite honest, it’s going way better than I’d hoped. (This coming from an outrageously optimistic dude.) Not only has rising star photographer/3x Tough Guy champ/freshly-single stud, James Appleton… …snapped scores of fantastic, utterly memeable PORTRAITS of Mr. […]

You know you’re a Tough Guy when…

…you lead with this… And you’ve EVER looked like this… MEET MARCEL MARTENS… Or maybe it’s “Maazel.” I don’t know… I’ve never met him. But according to a thing he posted to my wall back in February, we were standing very very close to one another at the Tough Guy start. THIS close… I remember […]