TREATMENTS

Over the past decade, I’ve had the opportunity to collaborate with some of the best directors in music videos and commercials. Initially as a treatment writer. But after years of clients asking me if I pulled visuals and executed layouts, I finally buckled down and taught myself how to create slick presentations. These days, I work as both a writer and visual artist. Here is a very small selection of the seemingly millions of commercial presentations I’ve put together. (And for those of you who don’t know what a treatment writer does, here’s something I wrote about it.)

 

CLOO – “Go Figure”

A very clever commercial spot for cable network, Cloo. For this one, I wrote the copy, pulled all visuals, and laid it all out.

Download the presentation.

 

 

And here are a few WORDS ONLY samples.

 

CARL’S JR. – “Spicy Paris”

Paris Hilton’s infamous burger commercial. Directed by Chris Applebaum.

Download the treatment.

Watch the spot.

 

 

 

HARDEE’S – “Texan”

Yes, another racy burger commercial with Chris Applebaum, the king of beauty work.

Download the presentation.

Watch the spot.

 

 

 

FORD F150 – “Rant” Refresh

As a fan of Denis Leary, I’m particularly keen on all those the Ford spots in which he’s ranting and raving about the F150. So I was excited to collaborate on this refresh of the campaign for directing/design team King & Country.

Download the treatment.

Watch one of the spots.

 

 

 

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